Tom's News

• Sales Contest for Lance/Tom’s Distributors 
• Point of Sale Marketing Contest
• Lance, Tom’s, Don Pablo’s Graphics on CD-rom
• Pricing Guns on Ebay
• Metal Displays Available
• Tom’s and Lance together
• Creative Promotions Sell Product for Lance and Tom’s Snacks

Creative Promotions Sell Product for Lance and Tom’s Snacks

Creative promotions have helped Lance and Tom’s sales in the USA and Caribbean.  BNR Global would like to share these ideas with you in order for you to consider in your market.

1. “Lance in Your Pants” – You can view the variety of “Lance in Your Pants” radio commercials and videos at: www.lancesnacks.com    Make sure your speakers on your computer are “on” and working to hear the “Lance in your pants” jingles.  It is easy to create your own based upon your market with a little bit of creativity.  This works best for English-speaking markets. 
2. “Lance in your Pants” video contest on the Internet – Create your own video contest in your market.  Click on: http://lance.sharkle.com/video/214/ to view how a video contest was run recently in the USA with www.sharkle.com  BNR Global is willing to donate a year’s supply of Lance snacks to the winners. 
3. Tom’s Reading Contest – promote reading in the elementary schools with a prize for each student who reads a book and turns in a Tom’s empty bag at the local designated stores.  (More information available upon request).  BNR Global is willing to supply a year’s worth of Tom’s snacks to the winners. 

If you are running a contest or other create promotion other than those mentioned above, please let us know so we can advise and assist.  We want to also share with other importer/distributors. 

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